Optimizing Digital Strategy and Non-Personal Promotion
Product, Capability, & Brand Launch, Go-To-Market Model Innovation,
Operating Model Design
Overview:
Armed with a goal to optimize promotional strategies and boost engagement, a biopharma partnered with Omlie to ask “How Might We” achieve higher return on advertising spend (ROAS)? Together, we audited current spend, identified synergies, and uncovered digital growth and investment areas to realize their vision and exceed industry benchmarks.
Our Approach:
1. Understand the current spend
Audited channel spend in alignment with the brand priorities to identify initial opportunities.
2. Establish metrics framework
Partnered to create a reporting framework with clear measurables to evaluate opportunities.
3. Implement a data-driven approach
Created processes leveraging KPI insights to drive channel decisions for digital assets.
4. Enable future growth
Launched a digital strategy and supporting platforms to integrate all customer engagement points on the journey.
Vision Realized:
Achieved 15% savings in ad spend within 6 months
Enabled actionable insights from 20 digital channels with reporting framework
Launched a social strategy that exceeded industry benchmarks for 5 consecutive months
“Your ability to communicate complex concepts clearly and engage with stakeholders at all levels has been truly impressive. You demonstrated deep knowledge in the NPP space but also the professionalism and enthusiasm in doing work is top notch! The positive attitude and collaborative approach consistently exhibited has been a breath of fresh air and makes this partnership an absolute pleasure.”
– Marketing Director
