Raising The Bar in Product Launch
Product, Capability, & Brand Launch,
Company and Team Culture Creation
Overview:
A global pharmaceutical company relentless in its pursuit of innovation to change patient lives faced the opportunity to launch an autoimmune product in a market with high unmet patient needs. They aspired to be the best product launch in company history and knew Omlie was the partner to help achieve that goal. Together, the launch was executed flawlessly, setting a new standard for speed to market while maintaining the highest customer experience standards.
Our Approach:
1. Set the operational foundation
We identified the cross-functional team & established a team culture built on thoughtful risk taking.
2. Ensure launch readiness
We conducted a current state analysis & built a plan to exceed industry best practices.
3. Enable hands-on strategic collaboration
We ensured strategic focus & collaboration throughout via customized workshops.
4. Ready, Set, Launch!
We defined & drove detailed plans to execute critical tasks from approval through launch.
Vision Realized:
Identified 25+ opportunities to raise the bar & exceed previous standards.
84% increase in speed to market – sales reps in the field talking to customers.
Recognized cross-organizationally for operational success & performance.
Omlie [was] a phenomenal partner. [They] integrated themselves into the team and provided unparalleled services, leading to a spectacular launch of a breakthrough brand. Omlie’s work with the broader leadership team set up a wonderful foundation for success this year. I would unequivocally recommend Omlie to colleagues at any organization and in any industry.
– US Brand Marketing Lead
